Branding and Identity Development, Placemaking and Strategic Consulting Services

The issuing agency is seeking branding and identity development, placemaking, and strategic consulting services to establish a comprehensive town-wide brand identity and a strategy for placemaking and wayfinding implementation. The agency needs to solve the challenge of creating an implementable brand identity that reflects its unique strengths, historic roots, community pride, and forward-looking vision. This strategy must be adaptable across town departments and operations, scalable to support future growth, and effective across both digital and traditional communication platforms. The scope of work covers discovery, research, and community engagement to identify key messages for residents, visitors, and businesses. The selected partner must develop positioning statements, brand pillars, and a cohesive, adaptable brand identity system including a color palette, typography, graphics, and design standards. Additionally, the project requires the development of conceptual signage and wayfinding designs aligned with the brand, as well as governance recommendations to ensure long-term brand consistency. Eligibility is restricted to onshore USA organizations only. The agency requires the performance of the work to be conducted offsite. Bidders must submit their responses digitally via email or online. The agency is looking for proposals to determine the budget, and no key dates or specific evaluation criteria are provided in the source.