Media Buying Campaign Service

The agency is seeking a qualified media buying agency with demonstrated expertise in higher education marketing, multi-channel media placement, and performance measurement. The agency needs to support student recruitment, program awareness, and institutional reputation building through professional media buying services. The selected vendor must develop, execute, manage, and optimize paid media campaigns across domestic and international markets targeting prospective undergraduate, graduate, and online students. The project covers supporting the college's strategic marketing objectives through efficient media buying, data-driven optimization, and ongoing performance analysis. The performance of the work will be offsite. The contract period will be for three years. Bidders must be onshore organizations based in the United States. The agency is looking for proposals to determine the budget. All questions regarding this opportunity must be submitted no later than June 19, 2026.