Integrated Strategic Communications Plan Development Service - Budget - Up to 100,000 USD

The issuing agency is seeking a vendor to provide integrated strategic communications plan development services. The agency needs to establish a unified, citywide communications vision, mission, and brand voice that connects every department under a coordinated strategy. This initiative aims to close knowledge gaps identified in a community survey, elevate resident awareness of agency services, and map current communications activities, audiences, channels, and resources across all departments to identify gaps, redundancies, and opportunities for alignment. The scope of work requires a comprehensive discovery, research, and assessment phase. The selected vendor must conduct a communications audit of all agency departments, reviewing current strategies, channels, content, brand standards, and staff capacity. The work also includes reviewing and synthesizing existing agency research, such as the community survey, FlashVote scientific surveys on resident communication preferences, the Five-Year Strategic Plan, departmental work plans, and prior agency communications efforts. Additionally, the vendor must facilitate focus groups and community listening sessions with priority audience segments, including Spanish-speaking residents, LGBTQ+ residents, business owners, seniors, and youth. For the strategy development phase, the agency requires a drafted citywide communications vision, mission, brand voice, guiding principles, and key message frameworks for the overall agency and each major department. The agency also requests recommendations for a channel strategy across earned, owned, paid, and social media, including Spanish language and LGBTQ+-targeted media partnerships. Finally, the vendor must recommend an organizational structure, staffing model, technology stack, and budget framework appropriate to the agency's size and demographic profile. The final deliverables must include a multi-year implementation roadmap with prioritized initiatives, timelines, owners, and success metrics. The agency also requires a key performance indicator dashboard framework with baseline data and target performance indicators tied to the survey and other measurable outcomes. The final plan must provide a measurement and evaluation plan, including recommendations for a follow-up community survey to assess the impact of the plan. Eligibility is restricted to onshore vendors, meaning United States organizations only. Performance of the contract work will take place offsite. The agency has established a budget of up to 100,000 USD for this project. Key dates for this opportunity include a deadline for submitting questions no later than June 3, 2026, and a final proposal deadline of June 24, 2026.