Media Buying and Planning Services

The agency is seeking media buying and strategic planning services to secure placement in state and targeted markets outside of the state. The agency does not require creative services at this time, but instead needs data and trend analysis expertise alongside media-buying capacity. The selected vendor must provide strategic media campaign buy planning and execution on a seven-day-a-week, fifty-two-week-a-year basis. The scope of work covers television, terrestrial radio, digital radio, streaming audio, social media, digital media, influencer marketing, out of home, promotions and events, brand placement, print, and additional recommended new media strategies. The agency requires strategic media planning, analyses, evaluations, and recommendations based on professional experience, market research, and a strategic framework. This framework must address audience size, audience demographics, audience behavior, and geographical concentration of the targeted audience. The vendor must deliver expert solutions in utilizing the most effective and efficient media for individual campaign goals and objectives. The agency expects strategies and tactical details that support the proposed marketing solution, as well as media plans and other data to illustrate the planned placement and associated costs. The requested services also include media negotiation and placement, media ordering processes and procedures, placement verification, and post-buy analysis, billing, and reconciliation services. The agency requires the ability to continually present proposed schedules for media buys based on current rating or circulation information within five working days of planning sessions. The vendor must also provide planning and guidance for budgeting and planning purposes, including strategy and demographic research. Performance of the work will be onsite. Eligibility is restricted to onshore organizations based in the United States. The agency is looking for proposals to determine the budget. The contract period will be for two years, and bidders must submit all questions no later than June 5, 2026.