Recruitment And Retention Media Marketing Campaign Services

The agency is seeking recruitment and retention media marketing campaign services for their 2026 project. The department needs to recruit new volunteer members through a multi-tiered campaign that generates interest via brand promotion, community engagement, and general awareness. The primary goals are to increase community awareness of volunteer firefighter opportunities, generate recruitment leads, and communicate the mission, culture, and impact of serving as a volunteer firefighter. The scope of work requires the development and implementation of a strategic, data-driven recruitment marketing strategy designed to increase awareness of volunteer opportunities within the community. The selected provider must develop and manage digital advertising campaigns, which includes social media advertising, digital advertising strategy, campaign setup, management, optimization, and targeted geographic and demographic outreach. Additionally, the project covers the production of multimedia content, specifically video and photo assets optimized for digital marketing, to communicate the experience of serving within the department. The agency also requires campaign performance reporting, including advertising performance metrics, engagement and reach data, and recommendations for campaign adjustments and improvements. Eligible bidders must be onshore organizations based in the United States. The performance of all requested work will take place offsite. The agency has not disclosed a specific budget and is looking for proposals to determine the cost. Bidders must submit all questions regarding this opportunity no later than June 8, 2026.