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Recruitment And Retention Print Marketing Campaign Services

New YorkNew YorkDue Monday, June 15, 2026
Client
New York
RFP Number
MRB-54719
Posted
5/22/2026
Category
Marketing and Branding
Budget
Looking for Proposal
NAICS
Set-aside
Contact

Description

AI Generated

The agency is seeking a vendor to provide recruitment and retention print marketing campaign services to attract new members for the department. The project aims to solve the challenge of volunteer shortages by developing and implementing a strategic, data-driven print marketing campaign that increases awareness of volunteer opportunities. This initiative will generate interest from qualified individuals within the community through brand promotion, community engagement, and modern print media platforms. The scope of work covers the development of a customized print recruitment marketing plan, ongoing campaign oversight, and performance tracking with monthly, quarterly, and annual strategy reviews. Key deliverables include the design and production of recruitment brochures, targeted residential mail outreach, and a content refresh of the primary recruitment brochure with updated messaging and member testimonials. The vendor must also develop a "Faces of Service" poster series highlighting current volunteers and a Recruitment and Retention Playbook summarizing campaign strategies and messaging templates. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The agency requires the selected vendor to perform all work onsite. The agency has not disclosed a specific budget and is looking for proposals to determine the cost of the services. Bidders must submit all questions regarding this opportunity no later than June 8, 2026.

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