Strategic Evolution Brand Strategy and Rebranding Service

An onshore, United States-based organization is seeking a vendor to provide a strategic evolution brand strategy and rebranding service. The agency needs to conduct brand discovery and strategy, which includes stakeholder research, brand equity assessment, a brand audit, and a competitive landscape review. This initial phase also requires developing a brand architecture, a positioning strategy, a messaging framework, and a name evaluation to determine whether to retain, refine, or rename the brand. The scope of work also covers visual identity development and the creation of digital and communication assets. The selected vendor must refine or redesign the logo, establish a color palette and typography, and coordinate with the agency's legal counsel to ensure new brand elements are eligible for trademark protection. Additionally, the project requires creating templates for digital and print materials, integrating the brand into website and social media platforms, and designing internal and external launch communications. The agency limits eligibility to onshore, United States organizations only. The selected vendor will perform all work offsite. Bidders must submit their responses digitally via email or online, and the agency has indicated a budget of up to 100,000 USD for this project.