Traffic Safety Multimedia, Educational Content and Media Buyer Services

The agency is seeking a vendor to provide traffic safety multimedia, educational content, and media buyer services. The agency needs to develop creative concepts, messages, and promotional media elements to advance traffic safety messages and enforcement programs covering seat belt use, impaired driving, distracted driving, speed, and teen driving. This initiative aims to increase traffic safety awareness and promote enforcement initiatives to prevent traffic deaths and injuries. The scope of work covers developing creative concepts and designs for print, publications, online, social media, collateral for traffic safety partners, and out-of-home platforms. The selected vendor must handle multi-media production, media buy planning, media buy placement, website development, and marketing research and audience testing. The agency also requires the development of behavior-changing messaging for audio, visual, and digital channels to reach target audiences, including diverse audiences, in a cost-effective manner. The vendor must produce ad hoc video or other creative collateral to address newly identified projects or legislative initiatives surrounding traffic safety and related driving behaviors. For media buyer services, the vendor must serve as the representative of the agency to media outlets, provide campaign information to these outlets, and maintain database records showing buys, impressions, dates, and prices. The agency limits eligibility to onshore USA organizations only, and the performance of the work will be offsite. The contract period will be for one year. The agency is looking for proposals to determine the budget and has not signaled a specific funding amount. The source document does not contain evaluation criteria or key dates for this opportunity.