Advertising, Marketing, Brand Development, Media Planning and Buying services

The issuing agency is seeking a vendor to provide comprehensive advertising, marketing, brand development, and media planning and buying services. The agency needs to solve the challenge of building long-term organizational marketing capacity, operational redundancy, and bench strength. To achieve this, the agency requires fully integrated, end-to-end capabilities spanning strategy, creative, media, analytics, and partnership activation. The scope of work covers enterprise-wide and property-level brand platform development and positioning, as well as campaign concepts, production, and storytelling. The selected vendor must handle digital media, including programmatic, paid social, and video, alongside media planning and buying. Additionally, the project requires expertise in marketing automation, personalization, customer lifecycle marketing, CRM integration, database marketing strategy, co-branded campaigns, and experiential marketing. The agency expects the vendor to deliver creative and content development while demonstrating strong media and digital capabilities to drive campaign ROI and performance outcomes. Eligible bidders must be onshore organizations based in the United States. The agency allows the performance of the work to be conducted either onsite or offsite. While the agency is looking for proposals to determine the budget, all clarifying questions must be submitted no later than June 10, 2026.