Sponsorships Sales, Activation, and Account Management Services

The issuing public community college is seeking a sponsorship sales, activation, and account management firm to develop and manage a comprehensive, integrated sponsorship program. The agency needs to solve the challenge of commercializing its venue and broader institutional assets while strictly adhering to its brand standards, governance requirements, and mission commitments. The selected contractor will develop and maintain a comprehensive go-to-market strategy, which includes target category identification, prospect development, outreach sequencing, pitch development, pricing approaches, and negotiation strategies. The scope of work covers securing sponsorships for campus building and facility naming rights, academic programs, joint workforce development programs, and on-campus landmarks. The project also encompasses branded events, event series naming, digital assets such as scoreboards and social media integrations, and pouring rights or product category exclusivities. All performance of the work will take place offsite. Eligibility is restricted to onshore organizations based in the United States. The agency has not disclosed a set budget and is looking for proposals to define the financial terms. Key dates for this opportunity include a pre-bid meeting scheduled for June 10, 2026, and a deadline for submitting questions on June 18, 2026.