Marketing Agency of Record Services - Budget - approximately 60,000 USD per month

The issuing agency is seeking a marketing agency of record to deliver an integrated suite of marketing services that support state business objectives and priority audiences. The selected partner must provide strategic planning, brand and jurisdictional marketing, creative development, media planning and buying, and digital marketing with a strong emphasis on lead generation. The agency requires a strategic partner to develop evidence-based, high-impact campaigns, evolve the provincial jurisdictional positioning in competitive markets, and connect brand awareness with business development. The scope of work covers brand refinement, including visual identity and brand assets, as well as campaign strategy, messaging, positioning, and channel recommendations. The partner must handle creative development for digital assets, ad copy, and email banners, alongside execution and media placement for paid LinkedIn campaigns, digital ads, and email support. The agency also requires proficient use of HubSpot for inbound marketing, analytics, email marketing, social media publishing, and campaign measurement. Eligible bidders must be onshore organizations based in the United States. The selected partner will perform all work offsite over a contract period of one year. Bidders must submit their responses digitally via email or through the online portal. The agency has established an approximate budget of 60,000 USD per month for these services. Bidders must submit all questions regarding this opportunity no later than June 15, 2026. The final deadline for submitting proposals is June 25, 2026.