Public Relations and Marketing Service

The agency is seeking a contractor to provide comprehensive public relations and marketing services to support its strategic communications. The selected partner will need the skills to comprehend and augment strategic communications plans, while suggesting and deploying relevant tactical communications for audiences using a combination of paid, earned, and social media. The primary goal is to develop a comprehensive, Trust-wide communications strategy aligned with the agency's mission, statutory responsibilities, strategic priorities, and beneficiary needs. The scope of work covers advising on messaging strategies for key initiatives, grantmaking, and stakeholder engagement, as well as establishing performance metrics for outreach efforts. The contractor must support the creation of press releases, media advisories, op-eds, fact sheets, and talking points, while maintaining relevant statewide and regional media lists. Additional responsibilities include providing media training, offering rapid response support for crisis communications, and planning statewide campaigns to increase awareness of Trust lands, beneficiary needs, and funded initiatives. The agency also requires creative concept development, messaging, and visuals for digital, print, radio, TV, and social campaigns, backed by regular performance and ROI reports. Content development support is needed for website updates, social media calendars, email newsletters, and video storytelling. Finally, the contractor must design high-quality products such as annual reports, infographics, and brand-consistent templates for agency staff. Eligible bidders must be onshore organizations based in the United States. The performance of all requested work will take place offsite. Bidders must submit their responses digitally via email or through the designated online portal. The agency has established a budget of up to 535,000 USD for this initiative. The resulting contract will cover a performance period of three years. The agency will host a pre-bid meeting on June 5, 2026, to address questions regarding the procurement.