GLOBAL - Japanese Retail Food Marketing Service

The Ministry of Agriculture, Forestry and Fisheries of Japan is seeking a contractor to provide Japanese retail food marketing services. The agency needs to develop a communication plan that effectively and efficiently utilizes owned, paid, and earned media in a manner aligned with the customer journey of target consumers. The selected contractor must plan, prepare, and implement a marketing campaign designed to achieve specific objectives and key performance indicators based on reference materials provided by the agency. Participating retailers must demonstrate strong cooperation with the campaign, maintain prompt and responsive communication with the project team, and actively support and promote Japanese food. The scope of work allows for offsite performance, and the agency accepts digital submissions via email or online portals. The opportunity is open to global bidders worldwide. The agency has not disclosed a specific budget and is currently looking for proposals to determine the cost. No specific evaluation criteria or key dates are provided in the source materials.