Marketing and Advertising Services

Tulsa International Airport is seeking a contractor to provide comprehensive marketing and advertising services to support and promote airline routes, parking products, concession offerings, and general airport services. The agency needs to utilize a mix of mediums to repurpose and maximize an existing library of professionally produced video footage and creative assets while introducing fresh storytelling concepts. The project aims to expand the campaign across digital, social, advertising, and experiential channels, encouraging ongoing user-generated content and community participation. The agency is trying to solve communication gaps by better engaging infrequent travelers and broadening awareness of airport offerings, particularly emphasizing nonstop flights which over sixty-five percent of surveyed travelers rated as highly important. The scope of work requires developing creative approaches that continue to position the airport as a welcoming, customer-focused experience, building on high traveler satisfaction regarding cleanliness, ease of access, parking convenience, and security efficiency. Key performance indicators for this contract include digital advertising interaction rates, website traffic, video completion rates, social media audience growth, and brand awareness. Bidders must perform all work offsite and must be located onshore within the United States. The agency is requesting proposals to determine the budget, and the resulting contract period will run for one year. Bidders must submit their responses digitally via email or through the online portal.