GLOBAL - Shared Marketing Support Service

The United States Department of Agriculture is seeking a vendor to provide a shared marketing support pilot service to a small cohort of approximately four to five farm businesses during the 2026 growing season. This pilot project tests a shared-service model designed to help farms strengthen core marketing systems through practical, implementation-focused support. The agency aims to solve the challenge of limited marketing capacity in farm businesses by combining individualized assistance with shared learning opportunities. The scope of work covers marketing strategy development, branding and messaging guidance, basic Search Engine Optimization, and online visibility guidance. The selected vendor will also provide social media strategy support, website audits, seasonal campaign planning, email marketing guidance, and template creation. Additionally, the project requires identifying practical metrics for farms to evaluate engagement, developing reusable templates, and conducting one-on-one coaching sessions. Eligible bidders must be onshore organizations based solely in the United States. The agency requires all performance of the work to occur offsite. Bidders must submit their responses digitally via email or through the designated online portal, and the agency is currently looking for proposals to establish the budget.