Advertising Development, Sales and Maintenance Program Service

The South Bend Public Transportation Corporation (Transpo) is seeking a partner to provide comprehensive advertising development, sales, and maintenance program services. The agency needs to generate revenue through advertising sales across its physical and digital assets while modernizing the network with new formats and channels. The selected partner must supply, operate, maintain, and replace all required advertising infrastructure, as well as manage the end-to-end delivery of all advertising formats. The project scope includes operating digital content systems and supporting customer information, service messaging, experiential activations, and city-led sponsorships. The partner must coordinate with city and third-party teams to meet all safety and operational requirements. The agency also requires the partner to provide full financial controls, reporting, and transparency throughout the contract. Eligibility is limited to Canadian organizations, and the performance of the work will take place offsite. Bidders can submit their responses digitally via email or online. The agency is currently looking for proposals to determine the budget and financial structure of the agreement. The agency requires all clarification questions to be submitted no later than July 7, 2026. This initial notice provides contact details for the contracting authority, and obtaining the main request for proposals document requires an additional payment.