Enrollment Yield Enhancement and Retention Outreach Services

The agency is seeking a vendor to provide enrollment yield enhancement and retention outreach services to improve the conversion of prospective student leads into enrolled students. Current challenges include effectively engaging and nurturing prospective students throughout the enrollment process. The agency hopes to address gaps in outreach, communication, and follow-up by partnering with a vendor that can implement targeted, data-driven strategies using multiple communication channels. The scope of work covers the planning, development, implementation, and management of comprehensive multi-channel outreach campaigns designed to increase institutional yield, improve student engagement, and support overall enrollment growth. These campaigns must utilize phone calls, text messages, emails, and digital advertising, as well as strategic advertising placements across digital, print, and emerging media platforms. The agency also requires comprehensive reporting and visualization tools, including visual dashboards and analytics, to illustrate lead conversion activity, conversion rates, engagement trends, campaign effectiveness, applicant progression, and enrollment outcomes. Bidders must perform all work offsite and must be located onshore within the United States. The agency is looking for proposals to determine the budget, and the resulting contract period will be for one year. Bidders must submit all questions no later than June 10, 2026.