Destination Marketing Organization Rebrand Service

The agency is seeking a vendor to design and deliver a refreshed brand identity and comprehensive tourism branding program for the County's Destination Marketing Organization. This initiative aims to establish a cohesive, modern identity for the regional tourism program, which will align with a planned website redesign to ensure a unified digital presence. The selected partner must possess experience in destination marketing and tourism branding, specifically in developing successful regional or multi-jurisdictional brands. The scope of work requires conducting research and stakeholder engagement to inform the brand development process. The vendor must create a complete visual identity system, including a logo, accompanying graphics, a color palette, typography, and a style guide. Additionally, the project covers the development of a strategic messaging framework with voice, tone, positioning, and storytelling, as well as the design of branded templates and marketing collateral. The agency also requires a comprehensive implementation plan that outlines the rollout, training, and long-term brand management. This plan must provide the necessary tools for consistent and effective promotion across all platforms and partners. The contract period will span one year, and the performance of all work will take place offsite. Eligibility is restricted to onshore organizations based in the United States. Bidders may submit their responses digitally via email or through an online portal. The agency is currently looking for proposals to determine the budget for this project. The agency will host an optional pre-bid meeting on June 16, 2026. Bidders must submit all questions regarding this opportunity no later than June 18, 2026.