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Public Engagement, Social media, Logo and Branding Services

MichiganMichiganDue Thursday, July 2, 2026
Client
Michigan
RFP Number
MRB-54947
Posted
6/3/2026
Category
Marketing and Branding
Budget
Looking for Proposal
NAICS
Set-aside
Contact

Description

AI Generated

The Rapid is seeking a vendor to provide public engagement, social media, logo, and branding services to support a ballot education initiative. The agency needs to build public understanding of the ballot initiative, deliver a coordinated strategic communications campaign, and establish a recognizable and accessible brand identity. To solve these communication challenges, the selected vendor will develop consistent, research-informed messaging and expand community reach through multi-channel engagement and partnerships. The scope of work covers public outreach, strategic communications, public sector communications, and public opinion research to outline processes for message development and testing. The agency requires the development of graphic and multimedia materials, as well as social media graphics and video to guide effective educational messaging through the agency's social media channels. The vendor must also measure, report, and optimize the effectiveness of these engagement efforts over the course of the contract. Eligible bidders must be onshore organizations based in the United States. The agency allows the performance of the work to occur either onsite or offsite. Bidders must submit their proposals digitally via email or through an online portal, and the agency is currently looking for proposal submissions to determine the budget. The agency requires all questions regarding this opportunity to be submitted no later than June 11, 2026. Bidders must provide an overview of their approach to developing a strategic communications plan within their submission. The evaluation will focus on the proposed approach to message development, graphic and multimedia creation, and social media strategy.

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