Graduate Student Marketing and Recruitment Solution

The University of Illinois Chicago is seeking a comprehensive graduate student marketing, recruitment, and retention solution for both its online and on-campus programs. The agency needs to design and execute targeted marketing campaigns to recruit a diverse pool of domestic graduate students while boosting program visibility and converting prospects into enrolled students. The selected vendor will provide tailored marketing materials, creative design services, and marketing content for individual programs that align with university branding standards. The scope of work covers digital marketing materials, advertisements, responsive microsites, brochures, landing pages, HTML email templates, and media assets. The agency also requires media buying, conversion optimization, search engine optimization, social media advertising and management, campaign optimization, and email remarketing. Additionally, the provider must deliver enrollment services, including application management and registration support, alongside reporting metrics through a data and return-on-investment dashboard. Eligible bidders must be onshore organizations based in the United States. The performance of the contract, which will span a two-year period, can take place either onsite or offsite. The agency is currently looking for proposals to determine the budget and financial structure of the agreement. The agency will host a pre-proposal meeting on June 10, 2026, to address initial inquiries. Bidders must submit all clarifying questions no later than June 12, 2026. The evaluation of proposals will depend on the submission of these materials in accordance with the established timeline.