Express Lanes Marketing Program Service- Budget - UP to 450,000 USD

The agency develops and implements transportation programs designed to reduce traffic congestion and improve air quality, while also planning, funding, and delivering transportation improvements. To support these goals, the agency requires an Express Lanes Marketing Program to create awareness and positive perceptions that will increase new customer accounts and boost usage and satisfaction among existing customers. The target markets for this initiative include residents and employers near the Express Lanes, commuters in Riverside, Orange, and Los Angeles counties, current subscribers, and the general public. The selected consultant must develop market segmentation to identify high-potential groups for trial use and establish brand identity, strategy, and management. The scope of work covers the development of an integrated, strategic marketing plan, campaign management, and digital marketing strategies spanning email, social media, and mobile platforms. Additionally, the agency requires online and traditional media planning and buying, ethnic marketing and translation, print and digital creative development, photography, collateral production, and market research. Bidders must perform all work offsite and must be located onshore within the United States. The agency has established a budget of up to 450,000 USD for a contract period spanning three years. Interested parties must submit all questions by June 10, 2026, and the final proposal deadline is June 30, 2026.