Strategic Communications Plan Service

The agency is seeking a qualified consultant, who may be part of a firm or self-employed, to develop a comprehensive and modern strategic communications plan. The selected provider must review the agency's existing communications materials, media coverage, and internal communications, while also gathering feedback from staff and the community to identify opportunities for improvement. This project requires a deep understanding of modern communications strategies, content development, and content management to serve the entire municipal organization. The scope of work includes identifying opportunities in current communication practices, setting realistic goals for long-term community engagement, and recommending appropriate communication outlets for a broad spectrum of stakeholders, including residents, visitors, and business owners. The agency requires a qualitative and quantitative analysis of current online and print campaigns, along with training and tools so staff can perform these analyses in the future. The provider must also ensure all communications outlets comply with applicable state and federal accessibility regulations. The agency needs established communication and engagement standards, including a content strategy for storytelling, updates, and events. The project covers the development of best practices for social media, alert messages, FlashVote surveys, and methods for addressing potentially controversial changes or projects. Additionally, the agency requires style guides or templates for planned social media campaigns, direction on increasing its platform presence, and guidance on effective advertising outlets and practices. The selected provider must identify communication gaps and resource needs, offering recommendations to maintain and enhance citywide communications. The agency also requires recommendations or options for media training opportunities for staff and elected officials. To be eligible for this opportunity, the provider must perform the work offsite and be located onshore within the United States. The agency has not disclosed a specific budget and is looking for proposals to determine the cost. Bidders must submit all questions regarding this opportunity no later than June 10, 2026.