Advertising Development, Sales and Maintenance Program Service

The South Bend Public Transportation Corporation (Transpo) is seeking a partner to provide comprehensive advertising development, sales, and maintenance program services. The agency needs to generate revenue through advertising sales across its physical and digital assets while implementing a modernization strategy that expands the network and introduces new formats and channels. The selected partner must supply, operate, maintain, and replace all required advertising infrastructure, as well as manage the end-to-end delivery of all advertising formats. The scope of work requires the partner to operate digital content systems and support customer information, service messaging, experiential activations, and city-led sponsorships and partnerships. The partner must coordinate with city and third-party teams to meet all safety and operational requirements. Additionally, the agency requires the partner to provide full financial controls, reporting, and transparency throughout the contract. Eligibility is restricted to Canadian organizations. The performance of the work will take place offsite, and bidders can submit their responses digitally via email or online. The agency is looking for proposals to determine the budget and financial structure of the agreement. All clarification questions regarding this opportunity must be submitted no later than July 7, 2026. The agency has not included the main request for proposals document with this initial notice, and obtaining the full document requires an additional payment to the contracting authority.