Brand Study and Brand Strategy Development Service

The agency is seeking a qualified vendor to provide a comprehensive brand study and brand strategy development service. The project aims to assess current brand awareness, perception, and effectiveness, while evaluating whether the current organizational name, logo, messaging, and language accurately reflect the organization's mission, vision, strategies, and future direction. The selected partner will identify opportunities to strengthen stakeholder understanding and engagement, clarify organizational positioning within the disability services and early childhood education/prevention industries, and develop recommendations to improve brand clarity, consistency, recognition, and differentiation. The scope of work requires a brand discovery and assessment phase, which includes reviewing current branding materials, evaluating organizational identity, and conducting a competitive market analysis. The agency also requires stakeholder research, a digital presence review, and an evaluation of the organizational name relevance, logo effectiveness, brand architecture, and service-line naming conventions. The final deliverables must include strategic recommendations regarding brand positioning, a messaging platform, brand voice, visual identity updates, and potential naming recommendations. Eligible bidders must be onshore organizations based in the United States. The agency allows the performance of all work to be completed offsite. Bidders must submit their proposals digitally via email or through the designated online platform. The agency is looking for proposals to determine the budget for this initiative. All questions regarding this opportunity must be submitted no later than June 10, 2026.