Marketing and Advertising Services

Tulsa International Airport is seeking marketing and advertising services to support and promote its airline routes, parking products, concession offerings, and general airport services. The agency needs to address findings from a recent study showing that while travelers report high satisfaction with cleanliness, ease of access, parking, and security, there is a critical need to better engage infrequent travelers and broaden awareness of airport offerings. Because nonstop flights were identified as a top priority for over sixty-five percent of travelers, the agency requires strategic promotion of these routes alongside its general services. The selected provider must utilize a mix of marketing and advertising mediums to deliver these services. The scope of work requires repurposing and maximizing a robust existing library of professionally produced video footage and creative assets from a previous significant investment. Additionally, the agency requires the development of fresh storytelling concepts, expansion of the campaign across digital, social, advertising, and experiential channels, and the creation of opportunities to encourage user-generated content and community participation. Performance evaluation will focus on key indicators such as digital advertising interaction rates, website traffic, campaign landing page activity, video views, and social media audience growth. The agency will also measure brand awareness, community participation, and the performance of creative concepts that generate positive audience interaction. Other specialized marketing, branding, and web application services may be solicited from other proposers as needed. Eligible bidders must be located onshore within the United States. The agency requires all work to be performed offsite. Proposals must be submitted digitally via email or through the online portal, and bidders must include their proposed budget for the project. The contract period will span one year from the date of award.