Enrollment Yield Enhancement and Retention Outreach Services

The college is seeking a vendor to provide enrollment yield enhancement and retention outreach services to increase institutional yield and overall enrollment. The agency needs to solve the challenge of converting provided leads into enrolled students and retaining current students through data-informed, scalable campaigns. The scope of work includes developing and executing multi-channel outreach campaigns, strategic digital or print ad placements, and direct outreach via phone calls, text messages, and emails. The selected partner must develop segmented communication plans, conduct timely follow-ups with inquiries, applicants, and admitted students, and run ad hoc campaigns as needed. The requested solution must generate enrollment yield from college-provided leads, provide visualizations of lead conversions, and track progress toward a positive return on investment on a week-to-week basis. Eligible bidders must be onshore organizations based in the United States. The agency requires the performance of the work to be conducted onsite at the college. The contract period will span one year. Bidders must submit all questions regarding this opportunity no later than June 10, 2026. The agency is currently looking for proposals to determine the budget and cost structure for these services.