Sponsorships Sales, Activation, and Account Management Services

The issuing agency, a public community college, is seeking a sponsorship sales, activation, and account management firm to develop and manage a comprehensive, integrated sponsorship program. The college needs to monetize its venue assets and broader institutional assets while embedding its brand standards, governance requirements, and mission commitments into every sponsorship relationship. The selected contractor will solve the challenge of generating revenue and partnerships through a structured, institutional approach to asset commercialization. The scope of work requires the development and maintenance of a comprehensive go-to-market strategy, including target category identification, prospect development, outreach sequencing, pitch development, pricing approaches, and negotiation strategies. The project covers campus building and facility naming rights, academic program sponsorships, joint workforce development programs, on-campus landmarks, and branded events. Additionally, the contractor will manage event series naming, digital assets such as scoreboards and social media integrations, and pouring rights or product category exclusivities. Eligible bidders must be onshore organizations based in the United States. The college expects the performance of the work to take place offsite. The agency has not disclosed a specific budget and is looking for proposals to define the financial structure. The procurement schedule includes a pre-bid meeting scheduled for June 10, 2026. Bidders must submit all questions regarding the opportunity no later than June 18, 2026.