Media Campaign Activities Service

The Department of Behavioral Health is seeking a vendor to develop and execute a comprehensive, county-wide behavioral health media campaign. The agency needs to address critical public health challenges across four specific areas: substance use disorders including fentanyl awareness, suicide prevention, general mental health stigma reduction, and workforce recruitment. This initiative aims to reach diverse demographics and high-risk geographic areas to reduce stigma, prevent self-harm, raise awareness about lethal substances, and fill critical clinical vacancies. The scope of work requires targeted messaging tailored to specific populations and regional needs. The general mental health campaign must focus on the community-at-large, with an emphasis on underrepresented communities historically affected by mental health stigma. For the suicide prevention campaign, the vendor must prioritize youth, teens, and their parents, while promoting the trainings and presentations provided by the Office of Suicide Prevention. The substance use disorder campaign must target high-risk geographic areas with historically higher incidents of fentanyl-related overdoses to create mass awareness of harmful misuse, addiction, and death. Finally, the workforce recruitment campaign must concentrate on filling high-vacancy positions, particularly bilingual clinical professionals, to ensure adequate staffing for these department initiatives. Eligible bidders must be onshore organizations based solely in the United States. The agency allows the performance of the work to be conducted offsite. While the agency is openly looking for proposals to establish the budget, the resulting contract period will span five years. The agency has scheduled a pre-bid meeting for June 3, 2026. Bidders must submit all questions regarding this opportunity no later than June 10, 2026.