Traffic Safety Multimedia, Educational Content and Media Buyer Services

The agency is seeking traffic safety multimedia, educational content, and media buyer services to advance traffic safety messages and enforcement programs. The project aims to prevent traffic deaths and injuries by increasing awareness and promoting enforcement initiatives surrounding seat belt use, impaired driving, distracted driving, speed, and teen driving. The selected vendor must develop creative concepts, messages, and promotional elements, as well as negotiate and administer paid media buys. The scope of work covers the development of behavior-changing messaging and creative designs for print, publications, online, social media, out-of-home advertising, and collateral for traffic safety partners. The agency requires multi-media production, media buy planning and placement, website development, marketing research, and audience testing. Additionally, the agency requires ad hoc creative services, educational videos, and collateral to address newly identified projects or legislative initiatives surrounding traffic safety and driving behaviors. Media buyer services require representing the agency to media outlets and providing these outlets with information regarding campaign duration, scope, message, and target demographics. The agency requires the maintenance of database records showing buys, number of spots or rating points, impressions, dates, prices, outlets, and other relevant data. The contract period will span one year, and the performance of the work will take place offsite. Eligibility is restricted to onshore organizations based in the United States. The agency is looking for proposals to determine the budget for these services. No specific evaluation criteria or key dates are provided in the source material.