Integrated Strategic Communications Plan Development Service- Budget - Up to 100,000 USD

The agency is seeking a vendor to develop an integrated strategic communications plan that establishes a unified, citywide communications vision, mission, and brand voice connecting every department. This project aims to close knowledge gaps identified in a community survey, elevate resident awareness of agency services, and map current communications activities to identify gaps, redundancies, and alignment opportunities. The selected vendor will recommend an organizational structure, staffing model, technology stack, and budget framework appropriate to the agency's size and demographic profile. The scope of work requires a comprehensive discovery, research, and assessment phase, including a communications audit of all agency departments and a review of existing agency research such as the community survey, FlashVote scientific surveys, and the Five-Year Strategic Plan. The agency requires the facilitation of focus groups and community listening sessions with priority audience segments, specifically Spanish-speaking residents, LGBTQ+ residents, business owners, seniors, and youth. Strategy development must include drafting a citywide communications vision, key message frameworks for major departments, and a channel strategy across earned, owned, paid, and social media, including Spanish language and LGBTQ+-targeted media partnerships. The final deliverables must include a multi-year implementation roadmap with prioritized initiatives, timelines, owners, and success metrics. The agency also requires a key performance indicator dashboard framework with baseline data and a measurement plan that includes recommendations for a follow-up community survey. Only onshore organizations based in the United States are eligible to bid, and the performance of the work will be conducted offsite. The budget for this service is up to 100,000 USD. All questions regarding this opportunity must be submitted no later than June 3, 2026, and the final proposal deadline is June 24, 2026.