Public Relations Services

The agency is seeking a full-service public relations firm to counsel and assist in the research, development, implementation, and monitoring of its corporate and business media relations. The goal is to enhance the organization's public image, strengthen stakeholder engagement, and ensure effective communication of initiatives and operations. The project covers a broad spectrum of forums and tools, including traditional print and broadcast media, contemporary presentation formats like Prezi and small-format video, digital and social media elements, and research, analytics, and tracking results. The scope of work requires the selected firm to provide a dedicated team for research, strategic planning, implementation, and tracking results. The firm must design and produce promotional or collateral materials such as brochures, newsletters, and informational press packets, as well as design, edit, and produce the annual report and other public reports. Additional responsibilities include developing media to promote agency events, identifying cooperative promotional opportunities with other government and nongovernment agencies, and recommending promotional programs and informational campaigns. The agency also requires the firm to conduct market or program surveys, determine the best strategy for educating clients, and provide project management for events and functions. The firm must assist in project planning, development, and rollout, which includes planning, executing, and escorting media on board trains in coordination with the agency. Eligible bidders must be located onshore within the United States, and all performance of the work will take place offsite. The agency is establishing a contract period of two years. Regarding the budget, the agency is looking for proposals to define the financial terms, and no specific key dates are provided in the source.