Branding and Identity Development, Placemaking and Strategic Consulting Services

The Town is seeking a vendor to provide branding and identity development, placemaking, and strategic consulting services. The agency needs a comprehensive, Town-wide brand identity and a strategy for placemaking and wayfinding implementation. This initiative aims to solve the challenge of creating an implementable brand identity that reflects the Town's unique strengths, historic roots, community pride, and forward-looking vision. The scope of work covers discovery, research, and community engagement to identify key messages for residents, visitors, and businesses. The selected vendor must develop positioning statements, brand pillars, and a cohesive, adaptable brand identity system including a color palette, typography, graphics, and design standards. Additionally, the project requires the development of conceptual signage and wayfinding designs aligned with the brand, alongside governance recommendations to ensure long-term brand consistency. The agency requires the strategy to be adaptable across town departments and operations, scalable to support future growth, and effective across both digital and traditional communication platforms. Eligibility is restricted to onshore organizations based in the United States. The agency allows the performance of the work to be completed offsite. Bidders must submit proposals digitally via email or online. The agency is looking for budget proposals within the submissions rather than providing a pre-determined budget limit. All questions regarding this opportunity must be submitted no later than June 9, 2026.