Media Buying Campaign Service

The agency is seeking a qualified media buying agency with demonstrated expertise in higher education marketing, multi-channel media placement, and performance measurement. The agency needs to support student recruitment, program awareness, and institutional reputation building. The selected vendor must develop, execute, manage, and optimize paid media campaigns across domestic and international markets targeting prospective undergraduate, graduate, and online students. The project covers supporting the college's strategic marketing objectives through efficient media buying, data-driven optimization, and ongoing performance analysis. Only onshore organizations based in the United States are eligible to bid on this opportunity. The selected vendor must perform all work offsite. The agency is establishing a contract period of three years. Bidders must submit all questions regarding this opportunity no later than June 19, 2026. The agency has not disclosed a specific budget and is looking for proposals to define the financial terms.