Sports Tourism Promotion Program Services

The agency is seeking a contractor to administer a comprehensive Sports Tourism Promotion Program for a one-year contract period. The selected contractor must develop and implement an annual written Marketing and Business Plan, which requires approval from the Commissioners Court and must directly associate budget allocations with program objectives. The primary goals are to market and solicit sporting tournaments and events, with a specific emphasis on youth and amateur sports, while also promoting conventions, special events, music and film events, and tourism-related gatherings. The scope of work requires conducting public relations and advertising campaigns targeting out-of-town visitors, as well as developing public awareness campaigns to support the travel and tourism industries. The contractor must produce and distribute promotional materials and digital content that showcase the agency as a tourism destination. Additionally, the contractor must recruit and service sporting tournaments and tourism-generating events, which includes coordinating with local venues, hotels, and community stakeholders to ensure adequate capacity, scheduling, and logistical support. Performance tracking requires the contractor to monitor hotel room nights, economic impact metrics, and the geographic origin of visitors to distinguish local versus non-local economic activity. The contractor must submit bi-monthly written reports to agency officials to summarize program activities, marketing initiatives, event recruitment efforts, and performance metrics. All performance of the work must take place onsite, and eligibility is restricted to onshore contractors located within the United States. The agency is looking for proposals to determine the budget, and bidders must submit all questions no later than June 4, 2026.