Media Strategy, Planning and Buying Services

The issuing agency, a leading university in Ireland, is seeking a media strategy partner with global reach to help achieve ambitious national and international student recruitment targets. The university needs media strategy, planning, and buying services to support undergraduate and postgraduate recruitment efforts. The project aims to solve the challenge of recruiting students across key countries globally in a highly competitive academic landscape. The scope of work covers three distinct areas of the university, starting with the global division which manages undergraduate and postgraduate recruitment for twenty of the twenty-four schools. The scope also includes the Business School, which operates in a highly competitive global private business school environment. Finally, the work covers the E3 initiative, which has ambitious global recruitment targets for three specific schools focused on creating balanced solutions for a better world. Eligibility is strictly limited to onshore organizations based in Ireland. The agency requires the performance of all work to be conducted offsite. Bidders must submit any questions regarding this opportunity no later than June 4, 2026. The agency is looking for budget proposals from bidders to determine the cost of the services. The contract period for the awarded partner will be one year. The evaluation criteria will assess the proposals based on the submitted bids, though specific scoring weights are not detailed in the request.