Marketing Campaign Effectiveness Study Services

The issuing agency is seeking marketing campaign effectiveness study services to evaluate the impact of its calendar year paid advertising investments within the United States domestic and Japan markets. The agency needs to solve the problem of measuring and understanding advertising awareness, travel influence, visitor spending, and the economic and tax return on investment resulting from these campaigns. To achieve this, the selected contractor must design, conduct, analyze, and report on the effectiveness of these specific advertising efforts. The scope of work requires the contractor to provide a primary point of contact and a dedicated project team responsible for managing all research activities. This team must develop and maintain a detailed project schedule that outlines key milestones, survey field periods, reporting deadlines, and approval checkpoints. The agency is offering a contract term of two years to complete these services, and the performance of all work will take place offsite. Eligibility is strictly limited to onshore organizations based in the United States. The agency has not disclosed a set budget and is looking for bidders to submit pricing proposals for the requested services. All questions regarding this opportunity must be submitted to the agency no later than May 20, 2026.