Marketing Services for Attendance, Family Engagement and Screen Time Awareness Campaign- Budget - Up to 125,000 USD

The issuing agency is seeking a partner to design and execute a region-wide, multi-phase marketing campaign that advances three priorities. These priorities include strengthening family engagement, promoting early literacy development from birth through fifth grade utilizing concepts from the Literacy Essentials, and promoting healthy screen-time habits. The campaign must position healthy screen habits and literacy-rich family routines as connected supports for child development, learning, and relationships. The scope of work requires the creation of two separate but complementary messages. One message must promote balanced, developmentally appropriate screen use and encourage screen-free or lower-screen routines that support conversation, play, reading, writing, and family connection. The other message must ensure the campaign is accessible, practical, culturally responsive, and relevant to families with children across multiple developmental stages, including early childhood and elementary grades. The selected partner must produce a suite of print, digital, social media, and promotional assets that can be deployed regionally and customized locally by the participating agency and partners. The agency requires the establishment of a visual identity, messaging framework, and content library that allows the campaign to remain recognizable while supporting multiple themes, timeframes, and audience segments. The project also demands strategies for storytelling, community engagement, and public awareness that elevate local voices, encourage family action, and promote consistent messaging across the region. The agency requires a rollout plan and campaign calendar that includes phased promotion, suggested implementation guidance, and recommendations for amplifying content through schools, community organizations, and family-serving partners. To be eligible, bidders must be onshore USA organizations. The performance of the work will take place offsite. The agency has established a budget of up to 125,000 USD, and the project deadline is July 7, 2026.