Strategic Communications Plan Service
- Client
- California
- RFP Number
- MRB-54973
- Posted
- 6/4/2026
- Category
- Marketing and Branding
- Budget
- Looking for Proposal
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe issuing agency is seeking a qualified consultant, who may be part of a firm or self-employed, to develop a comprehensive and modern strategic communications plan. The agency needs to identify opportunities for achieving its communication goals by having the selected vendor review existing communications materials, media coverage, internal communications, and staff and community feedback. This initiative aims to establish communication and engagement standards across the entire municipal organization and solve the problem of identifying current communication gaps and resource needs. The scope of work requires the consultant to create a comprehensive strategy for the agency to implement, which includes setting realistic goals for long-term community engagement and recommending appropriate outlets for a broad spectrum of stakeholders such as residents, visitors, and business owners. The selected partner must analyze the qualitative and quantitative effectiveness of online and print campaigns, provide training and tools for ongoing analysis, and ensure compliance with state and federal accessibility regulations. Additionally, the project covers outlining a content strategy for storytelling, developing social media and alert message best practices, creating style guides and templates, and recommending media training opportunities for staff and elected officials. Eligible bidders must be onshore entities located within the United States, and the performance of all requested work will take place offsite. The agency has not disclosed a specific budget and is looking for proposals to define the financial scope. Bidders must submit all questions regarding this opportunity no later than June 10, 2026.
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