Communications Services

The agency is seeking a comprehensive communications partner to elevate its strategic storytelling and community engagement for the 2026-27 school year. The selected partner will provide high-level public relations support while enhancing the district's social media presence and internal communications workflows. The project requires developing and implementing a district-wide communications plan aligned with district goals and priorities, as well as advising district leadership and the board of education on communication strategy, messaging, and public engagement. The scope of work covers proactive storytelling that highlights student achievement, staff excellence, and district initiatives. The partner must ensure consistent branding, tone, and messaging across all schools and departments, encompassing both internal staff communications and external public relations. Specific tasks include providing crisis and issue communications support, creating communications templates and branding for principal newsletters, and reviewing building calendars and weekly communications to identify upcoming events for coverage. The agency requires strategic guidance and content support for internal communications directed at faculty and staff to promote district-wide alignment and engagement. The partner must increase family awareness and understanding of district programs, initiatives, and decisions. Deliverables include developing and maintaining a district social media presence on Facebook and Instagram, creating engaging digital content such as graphics, videos, photography, and feature stories, and producing video updates for regular community updates. The partner will support the drafting of content for newsletters, Superintendent messages, Board updates, and community communications. Additional responsibilities include producing multimedia content, such as videos, photography, and promotional materials, and coordinating communication and promotion for district events and celebrations. Eligibility is restricted to onshore organizations based in the United States. Performance of the contract work must take place onsite at the district locations. The agency has not disclosed a specific budget and is looking for cost proposals from bidders. All questions regarding this opportunity must be submitted no later than June 12, 2026.