Communications, Media and Marketing Services

The county is seeking a vendor to provide communications, media, and marketing services to promote a voter-approved initiative that expands access to affordable, high-quality childcare and out-of-school-time programs. The agency needs to raise awareness of careers, training, and job opportunities in childcare while demonstrating the effective use of public funds through measurable outcomes and stakeholder engagement. The selected vendor will conduct a communications audit, review existing branding and messaging, identify gaps, and develop a tailored messaging framework for county programs. The scope of work requires strategic marketing planning, market research, and the development of an annual marketing plan with associated costs and implementation timelines. The vendor must design digital marketing strategies, secure local television and radio segments, and collaborate with county staff to design and copyright social media and streaming advertisements. The agency also requires a measurement program to track campaign performance, including impressions and conversions, through regular analytics reports. Eligible bidders must be onshore organizations based in the United States, and the performance of the work must take place onsite. The agency is requesting proposals to determine the budget for this project, which carries a contract period of one year. Bidders must attend a pre-bid conference on June 18, 2026, submit all questions by June 29, 2026, and submit final responses digitally via email or online.