Communications Services

The agency is seeking a comprehensive communications partner to elevate its strategic storytelling and community engagement for the 2026-27 school year. The selected partner must provide high-level public relations support while enhancing the district's social media presence and internal communications workflows. This initiative aims to solve the need for a cohesive, district-wide communications plan that aligns with district goals and priorities. The scope of work requires the partner to advise district leadership and the board of education on communication strategy, messaging, and public engagement. The partner must support proactive storytelling that highlights student achievement, staff excellence, and district initiatives while ensuring consistent branding, tone, and messaging across all schools and departments. Additionally, the partner must provide crisis and issue communications support, create communications templates and branding for principal newsletters, and review building calendars and weekly communications to identify upcoming events for coverage. The partner must also provide strategic guidance and content support for internal communications directed at faculty and staff to promote district-wide alignment and engagement. To increase family awareness and understanding of district programs, initiatives, and decisions, the partner must develop and maintain a district social media presence on Facebook and Instagram. This includes creating engaging digital content such as graphics, videos, photography, feature stories, video updates for regular community updates, and promotional materials. The partner will also support the drafting of content for newsletters, Superintendent messages, Board updates, and community communications, as well as coordinate communication and promotion for district events and celebrations. Eligibility is restricted to onshore organizations based in the United States. The performance of all requested work must be conducted onsite at the district locations. The agency has not disclosed a specific budget and is looking for proposals to define the financial parameters of the agreement. All questions regarding this opportunity must be submitted by the deadline of June 12, 2026.