Marketing and Public Relations Services

The agency is seeking a vendor to provide comprehensive marketing, advertising, public relations, branding, media relations, social media, and promotional services. The project aims to solve the agency's need for strategic marketing planning, media buying, creative development, website contact support, event promotion, conservation messaging, analytics reporting, and community outreach support. The target audiences for these efforts include adults over the age of twenty-one for adult-specific events, as well as private organizations that may rent the Zoo for catered events. The scope of work requires the selected vendor to conduct research and develop recommendations for paid and earned media across television, radio, print, and online advertising campaign components. The vendor must conceptualize and create advertisement content for print, digital, radio, television, and social media. Additionally, the agency requires the development, distribution, and cataloging of all press releases and media announcements. Eligibility is limited to onshore organizations based in the United States of America. The agency specifies that the performance of the work will take place offsite. Bidders must submit all questions regarding this opportunity no later than June 22, 2026, and the agency is currently looking for proposals to determine the budget.