Digital Advertising Services

The marketing and strategic communications division of the agency is seeking digital advertising services to support enrollment, engagement, and long-term institutional growth across diverse audiences. The agency needs to develop and steward its institutional brand through strategic oversight of paid media, digital strategy, and campaign execution. The current advertising framework deploys paid media across social media, search engine marketing, programmatic display, connected TV, out-of-home, print, radio, geotargeting, and retargeting. The requested scope of work covers programmatic display and audio advertising with advanced targeting capabilities, search and social media marketing, and advertising across streaming and digital media platforms. The agency requires retargeting and audience remarketing strategies, integration with customer relationship management systems like Salesforce to track engagement and prospect data, and creative assets including artificial intelligence-generated content and stock imagery. Optional creative services under this request include the development of video and static assets. Eligible bidders must be onshore organizations based solely in the United States. The agency allows the performance of the work to take place either onsite or offsite. The contract period spans one year, and the agency is currently looking for proposals to establish the budget.