Digital Advertising Services

The marketing and strategic communications division of the agency needs digital advertising services to support enrollment, engagement, and long-term institutional growth across diverse audiences. The agency is trying to solve the challenge of developing and stewarding the institutional brand through coordinated paid media, digital strategy, and campaign execution. The scope of work covers programmatic display and audio advertising, search and social media marketing, advertising across streaming and digital media platforms, and retargeting and audience remarketing strategies. The project also requires creative assets, including artificial intelligence-generated content and stock imagery, alongside optional creative services for video and static asset development. The agency requires integration with customer relationship management systems, specifically Salesforce, to track engagement and prospect data. The selected partner will deploy paid media across social media, search engine marketing, programmatic display, connected television, out-of-home, print, radio, geotargeting, and retargeting. Bidders must be onshore organizations based in the United States to meet the eligibility rules. The agency allows the performance of the work to take place either onsite or offsite. The contract period will run for one year. The agency is looking for proposals to determine the budget and has not provided specific evaluation criteria or key dates in the initial request.