Conservation Cost-Share Marketing Campaigns Services

The Iowa Department of Agriculture and Land Stewardship is seeking a vendor to develop and execute conservation cost-share marketing campaigns. The agency needs to reach agricultural and rural audiences to promote conservation programs through targeted media placement. The project requires a combination of thirty-second radio advertisements on farm and rural broadcast stations, digital advertisements on news publication websites, and digital retargeting strategies. The selected vendor must produce and place four distinct thirty-second radio spots, featuring one male and one female voiceover for each of the two planned campaigns. The agency will provide the scripts, and the vendor must obtain agency approval on the final radio spots before placement. All radio production costs must be factored into the vendor's cost proposal. For the digital component, the vendor must design the digital advertisements, specify the required ad sizes, and manage the ad placement. The scope of work includes estimating the target audience size, projecting campaign reach, and continuously optimizing digital ad performance. The agency requires weekly performance reports during the campaigns and a comprehensive summary report after each campaign concludes. Eligible bidders must be United States organizations, as the agency limits participation to onshore vendors. The agency allows the selected vendor to perform all work offsite. Bidders must submit their proposals digitally, either through email or the designated online portal, and must include a detailed cost proposal as the agency is currently seeking budget proposals.