Public Relations Services

The agency is seeking a public relations firm to assist in the planning, coordination, and execution of a statewide educational and public awareness program. This initiative aims to discourage underage, binge, and other forms of irresponsible drinking, as well as the use and abuse of other addictive substances and age-restricted products. The program also promotes the importance of regulating the sale of alcoholic beverages within the state. The scope of work requires graphic design and printing services to support an underage under arrest essay, poster, and video contest, which includes designing and printing 1,200 promotional brochures and letters. Media services require videography to record the annual program, interview participants, and produce a three- to five-minute promotional video. Event management tasks involve developing virtual, video, and printed materials for distribution in schools to educate students about the dangers of alcohol use. The selected partner must also develop a social media campaign that educates the public about alcohol abuse and the importance of alcohol control as it relates to public health and safety. Eligibility is restricted to onshore organizations based in the United States. The agency requires all performance of the work to occur offsite. Bidders must submit their responses digitally via email or online. The agency is currently looking for proposals to establish the budget for this project. The source document does not disclose specific evaluation criteria or key dates for this opportunity.