Community Branding Services

The Virginia Main Street program is seeking a vendor to provide community branding services for historic business districts in up to ten newly designated Advancing Virginia Main Street communities. The agency needs to establish comprehensive brand systems for each community to assist with organizational implementation, destination branding, event extensions, signage and marketing materials design, and the creation of a brand toolbox. The selected contractor must coordinate with local Main Street organizations, the Virginia Main Street architect, and program administrators to schedule site visits and gather preliminary data on local goals, current branding, target audiences, and community characteristics. For each designated community, the contractor must conduct an onsite design and branding resource team visit to assess existing marketing efforts and engage key stakeholders through interviews and workshops. The scope of work requires the development of an organization brand system reflecting the local mission and values, as well as a destination brand system with visual elements and messaging strategies to promote the area. Additionally, the contractor must design and prototype brand applications for wayfinding signage, banners, and marketing materials, ensuring all designs are adaptable and scalable. Eligibility is restricted to onshore organizations based in the United States. The contractor must perform all production work offsite at their own office location, utilizing the onsite visits primarily for data gathering and stakeholder engagement. The agency has not disclosed a set budget and is looking for proposals to determine the cost of these services. Key dates and specific evaluation criteria are not detailed in the initiating procurement documents.