Student Marketing Campaign Services

The university is seeking a vendor to provide comprehensive student marketing campaign services directed toward undergraduate and graduate students, as well as their parents and guardians. The agency needs to solve the problem of reaching these target audiences effectively through a coordinated multi-media strategy. The scope of work covers the creation of concepts, design, messaging, and production for various tactics including social media, television, out-of-home advertising, billboards, radio, outdoor, and other digital communications selected by the university. The selected vendor must handle media planning, provide strategic recommendations, execute media buying and placement, and deliver post-buy analysis. The agency also requires ongoing mentoring and advising services as needed throughout the contract. The performance of all contracted work must take place onsite. Eligibility is strictly limited to onshore vendors located within the United States. Bidders must submit their proposals digitally via email or through the online portal. The agency is looking for budget proposals to determine the cost of the project, and the resulting contract period will run for one year. All questions regarding this opportunity must be submitted no later than June 15, 2026.