Community Branding Services

The Virginia Main Street program is seeking community branding services for historic business districts in up to ten newly designated Advancing Virginia Main Street communities. The agency needs to establish comprehensive brand systems for each community to assist with organizational implementation, destination branding, event extensions, signage and marketing materials design, and the creation of a brand toolbox. The selected vendor must coordinate with local Main Street organizations, the Virginia Main Street architect, and program administrators to schedule site visits and gather preliminary data on local goals, current branding, target audiences, and community characteristics. For each community, the project requires conducting an onsite design and branding resource team visit to assess existing marketing efforts and engage stakeholders through interviews and workshops. The scope of work covers developing an organization brand system reflecting local missions and values, as well as a destination brand system with distinct visual elements and messaging strategies. The agency also requires design prototyping that applies the new brands to wayfinding signage, banners, and marketing materials in an adaptable and scalable format. Eligible bidders must be onshore organizations located within the United States. The agency requires the selected vendor to perform all work offsite at the vendor's own office location, except for the required onsite community visits. The agency has not disclosed a specific budget and is currently looking for proposals to determine the cost of these services.