Student Marketing Campaign Services

The university is seeking a vendor to provide comprehensive student marketing campaign services directed towards undergraduate and graduate students, as well as their parents and guardians. This initiative aims to solve the university's need for strategic outreach through social media, television, out-of-home advertising, billboards, and other selected digital communication channels. The scope of work covers the creation of concepts, design, messaging, and production for multi-media tactics including television, radio, outdoor, digital, and social media. Additionally, the selected vendor must provide media planning and recommendations, handle media buying and placement, perform post-buy analysis, and offer mentoring and advising as needed. Eligible bidders must perform all work onsite and must be located onshore within the United States. The university requires bidders to submit their proposals digitally via email or through an online portal. While the university has not disclosed a specific budget and is looking for proposals to define the cost, the contract period will run for one year. Bidders must submit all questions regarding this opportunity no later than June 15, 2026.